One thing, one yard, anti-channeling control, effectively combat the phenomenon of disorderly prices in the luxury market

In today's luxury market, the phenomenon of disorderly price has become a problem that cannot be ignored. From high-end handbags to precious jewelry, price fluctuations not only damage the rights and interests of consumers, but also have a serious impact on brand reputation and market order. In order to effectively solve this problem, more and more luxury brands have begun to adopt a one-object-one-code anti-channelization control strategy to ensure the authenticity of products and price stability through technical means.

One thing, one code: the guardian of the luxury market

One thing, one code, that is, each product has a unique identification code, which contains all the key information of the product, such as production date, production location, batch number, etc. By scanning this identification code, consumers and merchants can quickly obtain detailed information about the product, so as to determine the authenticity and origin of the product.

In the luxury market, the application of one thing one code is not limited to anti-counterfeiting verification, but more importantly, it can achieve full traceability. From the purchase of raw materials to every link of production and processing, to the sale and after-sales of products, every link can be recorded and tracked. This whole-process traceability greatly improves the transparency of the product, making it impossible to hide the behavior of shifting goods and disorderly prices.

Second, anti-channeling control: the key to maintaining market order

Transshipment is the unauthorized movement of products between different regions or channels. In the luxury market, cross-sourcing is often accompanied by vicious price competition and market chaos. In order to seek private gains, some illegal businesses transfer products from low-price areas to high-price areas, thus disrupting the market price system.

The one-object-one-code anti-channeling control strategy limits the scope of product circulation through technical means. The identifier is activated only if the product meets certain sales conditions, allowing the product to be sold within a specified region or channel. In this way, even if there are illegal merchants trying to conduct transshipment behavior, it will be exposed because it cannot activate the identification code.

Third, to combat the phenomenon of disorderly prices: measures to protect consumer rights and interests

The phenomenon of disorderly price not only damages the brand image, but more importantly, it deprives consumers of the right to know and choose. In order to attract consumers, some merchants deliberately reduce the price of products, but often at the expense of product quality and service. This short-sighted behavior not only hurts the interests of consumers, but also destroys the fair competition environment of the market.

Through the one-object-one-code anti-channeling control strategy, luxury brands can monitor the selling price and market dynamics of their products in real time. Once the abnormal price fluctuation or disorderly price behavior is found, the brand can quickly take measures to correct it, so as to protect the legitimate rights and interests of consumers and the stability of the market order.

For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn