One thing, one yard will revolutionize pet products and enhance the transparency of the supply chain

The scale of the pet market continues to expand, showing a booming development trend, according to the latest data, the global pet market in 2023 has reached about 304.4 billion US dollars, is expected to 2030 or will break through the 500 billion US dollars mark. The trend is equally significant in China, where the pet market has reached 270.6 billion yuan in 2022, up 14.4% year-on-year, and is expected to climb to 350 billion yuan by 2025. The penetration rate of pet raising households in China is increasing year by year, and is expected to reach 22% in 2023, which hides huge market potential and unlimited business opportunities.

However, while the pet supply market is booming, a series of industry problems have gradually surfaced. Counterfeit products are flooding the market, which not only damages the rights and interests of consumers, but also seriously impacts the brand image of regular enterprises. The frequent phenomenon of transshipment leads to the confusion of product price system and affects the fair competition of the market; The distribution channels are complicated and the product flow is difficult to trace, which brings management troubles to the enterprise; Narrow marketing channels and lack of data support make it difficult for enterprises to implement precision marketing strategies. These problems not only restrict the healthy development of the pet products industry, but also urgently call for new solutions.

In this context, one thing one code technology has become the first choice for more and more pet companies. One thing, one code, that is, each product is given a unique identity, and the detailed information of the product can be obtained by scanning the two-dimensional code. The introduction of this technology not only improves the operational efficiency and market competitiveness of enterprises, but also brings consumers a safer, more transparent and more personalized product experience.

The primary advantage of one-object-one-code technology is to enhance product traceability and anti-counterfeiting capabilities. By assigning a unique QR code to each pet food item, companies can trace the whole process from raw material procurement, production, packaging to sales. This not only helps to quickly locate faulty products, timely recall management, reduce the operational risks of enterprises, but also improves consumer trust in product safety and enhances brand loyalty. At the same time, the uniqueness of one thing and one code can effectively prevent counterfeit and shoddy products from entering the market, protect brand reputation, and safeguard consumers' rights and interests.

In addition, one-thing, one-code technology has significantly increased the transparency of the supply chain. Through the one-object-one-code system, enterprises can grasp the information of all links of the supply chain in real time, including raw material sources, production dates, batches, inspection reports, etc. This helps enterprises optimize supply chain management, improve operational efficiency and reduce costs. At the same time, the transparency of the supply chain also increases consumers' trust in the brand and enhances the brand image.

In terms of consumer interaction and services, one-thing, one-code technology also plays an important role. By scanning the QR code on the product, consumers can obtain the detailed information of the product, including the nutritional composition, production process, shelf life, etc., so as to enhance the purchase confidence. In addition, companies can also collect consumer feedback through one thing, one code, and provide personalized services, such as nutrition advice, use guidance, etc., to further enhance customer relationships and improve customer satisfaction.

More importantly, one-thing, one-code technology provides enterprises with a valuable resource for precision marketing and data insight. By collecting consumers' purchasing behavior, preferences and other data, enterprises can deeply understand the market demand and develop precision marketing strategies. For example, through data analysis, enterprises can understand which products are more popular and which channels are more effective, so as to optimize product portfolio and market layout and improve market competitiveness.

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