In-depth understanding of anti-counterfeiting code, the key technology to ensure the authenticity of products

The phenomenon of product homogeneity is becoming increasingly serious, and criminals take advantage of this trend to manufacture and sell a large number of fake and shoddy products, which has brought huge losses to regular enterprises and consumers. Among them, the production of anti-counterfeiting code has become a key link in the anti-counterfeiting process.

Security code production: professional anti-counterfeiting company's core services

Anti-counterfeiting code, as an important identification of product authenticity, is usually produced by professional anti-counterfeiting companies. These security codes consist of 16-20 digits and are randomly generated by the security system to ensure their uniqueness and unpredictability. With the continuous progress of technology, the production of security codes has been upgraded to the principle of one thing, one code, that is, each product has a unique security code, like the product's "ID card", so that counterfeiters have no chance to take advantage of.

Three forms of anti-counterfeiting code

Anti-counterfeiting codes are displayed in a variety of forms on the market to meet the needs of different enterprises. The following are three common forms of anti-counterfeiting code display:

Anti-counterfeiting code on the anti-counterfeiting label: this is the most common form. The security code is printed directly on the security label and covered by security scratch silver. When consumers query the authenticity, just scratch the scratch silver, you can see the anti-counterfeiting code, and verify it through the corresponding anti-counterfeiting query system.

Direct coding on products: Some companies choose to print anti-counterfeiting codes directly on products, such as packaging boxes, bottles and other locations. This method also requires consumers to verify through the anti-counterfeiting query system, but saves the step of tearing off the anti-counterfeiting label.

Two-dimensional code anti-counterfeiting: With the popularity of smart phones, two-dimensional code anti-counterfeiting has become the most popular anti-counterfeiting method at present. Enterprises will directly encrypt the anti-counterfeiting code into the anti-counterfeiting two-dimensional code, and consumers only need to scan the two-dimensional code to quickly obtain the authenticity of the product information. This method is not only convenient and fast, but also greatly improves the accuracy and efficiency of anti-counterfeiting.

Confidentiality is essential

The security of anti-counterfeiting code is the key link in the whole anti-counterfeiting process. If the anti-counterfeiting company selected by the enterprise lacks a sense of responsibility and leaks the anti-counterfeiting code of the enterprise, it will bring serious consequences to the enterprise. Once the security code is leaked, criminals can use this information to fabricate, resulting in the dilemma of genuine goods becoming fake. Therefore, when choosing an anti-counterfeiting company, enterprises must carefully consider their reputation, technical strength and service quality.

The importance of choosing a professional anti-counterfeiting company

In the face of many anti-counterfeiting companies on the market, how should enterprises choose? First of all, enterprises need to investigate the technical strength of anti-counterfeiting companies to ensure that they have advanced anti-counterfeiting technology and rich production experience. Secondly, enterprises need to understand the service process and quality assurance system of anti-counterfeiting companies to ensure that they can provide comprehensive and professional services. Finally, enterprises also need to consider the price and cost performance of anti-counterfeiting companies to ensure that their investment can get a reasonable return. Shanghai Zhongshang some 24 years of professional anti-counterfeiting experience, but also can provide intelligent traceability, intelligent marketing, traceability anti-channeling, channel incentive, production line transformation and upgrading, IP authorization control and other full-link digital solutions.

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