Harbin Heat Goes Viral | Nuoke Outdoor Equipment Invites You to Brave the Ice and Snow World.

This winter, Harbin, located in the northeastern corner of the motherland, has entered the national and even global field of view. It has continuously topped various hot lists and is known as the first "top-trending" city at the start of 2024.

▲ Image source: Official Weibo @Harbin Ice and Snow World

The unique charm of the icy beauty and snow, combined with a century of cultural heritage, has made it a place many people from the south long to visit. However, when enjoying the ice and snow outdoors, cold-weather gear is essential, and the professional support of the Naturehike brand is indispensable.

Naturehike – a global, one-stop outdoor equipment brand, has joined forces with CCN to build a one-item-one-code anti-counterfeiting system, implementing digital security management of Naturehike products to better protect consumer rights, while providing robust support for protecting intellectual property rights and infusing digital power into the brand.

About Naturehike

Global One-Stop Outdoor Equipment Brand

Naturehike is a global one-stop brand for outdoor equipment, popular in 68 countries. Since its establishment in 2010, it has focused on developing, designing, and selling camping equipment and outdoor apparel. Its product range covers nine major areas with thousands of items, including the Cloud Up series wing ultralight tent and the Lighter three-section carbon fiber trekking poles, which have won the Gold and Silver awards of the Asia Outdoor Industry Product.

As a favored outdoor equipment brand, Naturehike insists on "making the outdoors a lifestyle." This winter, Naturehike also brings everyone an experience that combines warmth and style, effectively combating the cold.

CCN One-Item-One-Code Digital Anti-Counterfeiting System

Enhancing Original Protection for the Naturehike Brand

In 2022, Naturehike established the first independent R&D laboratory for an outdoor brand in China, with 13 core monitoring areas, and platforms featuring advanced technologies for rain and wind resistance testing, an international temperature standard laboratory for sleeping bags, and a thermal resistance laboratory for moisture-proof mats, having received CNAS accreditation. Moreover, Naturehike established its own R&D center as early as 2013 and currently holds more than 100 technical and design patents.

It is evident that "quality" and "originality" have always been principles upheld by Naturehike. "Originality" can bring true competitiveness to a brand and establish its brand moat.

By joining hands with CCN, Naturehike enhances the protection of its original creations, collaboratively constructing a one-item-one-code digital anti-counterfeiting system. This system empowers intellectual property protection through digital means, safeguarding the healthy development of the brand and ensuring consumers have an authentic shopping experience.