One thing, one code technology helps liquor brands crack the problem of moving pins

In the warm atmosphere of the New Year, when visiting relatives and friends and having dinner with friends, wine is always an indispensable drink. However, with the impact of the wine table culture and the fault and reduction of drinking groups, the consumer groups of the liquor industry are gradually shrinking, and showing a personalized trend. In the face of this marketing dilemma, how do brand liquor manufacturers find a way to break the game? Shanghai Zhongshang Network uses one thing one code technology, through intelligent traceability marketing solutions, to help well-known wine enterprises concentrate resources, professional to overcome the problem of mobile marketing, so that terminal mobile marketing revitalized.

One thing one code technology: liquor anti-counterfeiting new weapon

Traditional anti-counterfeiting methods have been difficult to cope with the increasingly rampant counterfeiting problem. The one thing one code technology launched by Shanghai Zhongshang Network takes the public number as the carrier and the two-dimensional code as the entrance, which brings a new anti-counterfeiting way for the liquor brand. Each bottle of wine has a unique QR code, and consumers can easily verify the authenticity of the product by scanning the QR code. This one thing one code technology not only effectively put an end to fakes, but also realized the anti-counterfeiting of brand products, protected the rights and interests of consumers, and enhanced the credibility of the brand.

Second, promotion diversification, improve offline sales

One-thing, one-code technology not only has anti-counterfeiting functions, but also incorporates marketing attributes. The security code can be presented with six gifts: red envelopes, shopping vouchers, points, traffic, phone charges and physical goods. By scanning the QR code, consumers can not only verify the authenticity of the product, but also receive rich gifts, which greatly improves the fun and satisfaction of shopping. This diversified promotion method effectively stimulates consumers' desire to buy, improves offline sales, and brings more market opportunities for liquor brands.

Three, big data collection, build user portraits

By scanning the anti-counterfeiting QR code and paying attention to the public number, Shanghai Zhongshang Network will collect the users of the scan code into the corporate public number, providing valuable user data for the liquor brand. This data includes users' consumption habits, preferences, and behavior trajectories, providing brands with deep user insights. Through data analysis and mining, brands can build user profiles, understand user needs, and provide strong support for precision marketing.

Fourth, reduce marketing costs and improve marketing effects

One thing one code technology not only improves the effectiveness of anti-counterfeiting, but also greatly reduces the cost of anti-counterfeiting. At the same time, through the peer-to-peer promotion method, the brand can ensure that the promotional information reaches the hands of consumers directly, avoiding the interception of layers of dealers. This precise promotion method not only improves the marketing effect, but also greatly reduces the marketing cost, and brings a higher input-output ratio for the liquor brand.

5. Solve the problem of transshipment and maintain market order

Through the combination of two-dimensional code and anti-channeling system, Shanghai Zhongshang Network provides liquor brands with an effective solution to the problem of channeling. Enterprises can monitor the flow of products and sales channels through the background system, and timely find and deal with the problem of channeling goods. This intelligent management method not only maintains the market order, but also protects the interests of dealers, and provides a strong guarantee for the long-term development of liquor brands.

6. Privatization of data assets to help brand development

Through one thing one code anti-counterfeiting traceability marketing, liquor brands complete the collection and acquisition of data. Every consumer information that scans for a reward will flow back to the back office of the brand owner, forming a valuable data asset. By opening up CRM, ERP and other systems, enterprises have a trinity of "user ID, product ID, ID" "live data". These data provide brands with in-depth user insight and marketing effect analysis, and provide strong support for brand precision marketing and long-term development.

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