Condiments one thing one code, to achieve market breakthrough and digital transformation

Condiments as a necessity in daily life, whether in the home kitchen or the catering industry, have occupied a pivotal market position. However, with the increasingly fierce market competition, traditional promotion methods have been difficult to meet the needs of consumers, and how to stand out in the homogenized market has become a common problem faced by brand owners and planning companies. This article will explore how to bring new opportunities for market breakthrough and digital transformation to condiment brands with the help of one-thing, one-code technology.

One thing one code technology to solve the problem of fake and shoddy

The proliferation of fake and inferior products in condiment market has seriously damaged the rights and interests of consumers and brand reputation. Through the one thing one code technology, the two-dimensional code on each product is unique and immutable, the brand can dynamically monitor the status of each code, consumers scan the code to query the authenticity of the information will be uploaded to the brand's big data engine background in real time, to achieve a high degree of product anti-counterfeiting. This technology not only protects the rights and interests of consumers, but also maintains the image and credibility of the brand.

Second, increase the first purchase rate and re-purchase rate

Condiment brands are faced with the difficult problem that the first purchase rate and the re-purchase rate of goods are difficult to improve. One-thing, one-code technology provides brands with an innovative way to promote sales: each product comes with a QR code, which consumers scan to receive wechat cash red envelopes or other rewards after purchasing goods. This interactive way of scanning code not only increases the interest of shopping, but also stimulates consumers' desire to buy through the reward mechanism, and improves the sales volume and re-purchase rate of products.

Third, online and offline integration to solve the problem of store drainage

Condiment brands often face a lack of customers in their stores. By using enterprise wechat public accounts for fan management, brand owners can direct online users to offline stores, and offline stores can also guide customers to pay attention to wechat public accounts. In this way, brand owners only need to release promotional information through the wechat public number to quickly attract consumers to the store, solving the problem of store drainage.

4. Privatization of user assets

One thing one code technology not only gives the product the Internet gene, but also brings the opportunity for the brand owner to privatize the user assets. Behind the two-dimensional code of each product is a precise user, consumers scan the code to pay attention to the brand's wechat public number to receive rewards, and the brand has also completed the layout of user retention and data asset privatization. This lays a solid foundation for brands to cultivate seed users and build private traffic pools.

Fifth, improve the terminal store sales rate

Condiment brands are usually difficult to communicate in real time with store dealers across the country, resulting in difficulties in selling end products. Through the one-thing, one-code technology, brands can issue incentive QR codes for distributors/promoters to encourage them to actively promote products and improve the end product loading rate and moving sales rate. This technology not only solves the communication problems between brand owners and distributors, but also improves the market competitiveness of products.

Big data empowers enterprises to achieve digital marketing

One thing, one code technology not only brings market breakthroughs for condiment brands, but also provides new opportunities for digital marketing for enterprises. In the process of shopping, scanning the code, paying attention to the public number, and receiving rewards, consumers continue to accumulate user data and form a rich user portrait. Brand owners can analyze user data in real time through the user portrait system in the background of the big data engine, implement strategies such as user classification, member rating, and privilege stratification, and use content as the core driving force to penetrate the community and integrate into the ocean of community marketing.

The urgency of the transformation of the traditional condiment industry and the opportunities brought by the transformation have become the focus of the industry. The transformation is not to let condiment companies do the Internet industry, but to innovate with Internet thinking and break through with the courage of the new era of the Internet. Shanghai Zhongshang Network combines mobile information technology with the actual scene of the enterprise, and provides integrated solutions including product promotion, marketing, anti-counterfeiting traceability, anti-channeling control, quality traceability, customer relationship management, and mobile mall system for seasoning brands. Through the application of one thing one code technology, condiment brands can achieve market breakthrough and digital transformation, and provide consumers with more high-quality and convenient products and services.

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