One thing one code, the upgrade of digital management tools

Driven by the digital wave, Shanghai Business Network has successfully upgraded this technology from a single bar code and two-dimensional code to a digital management tool integrating anti-counterfeiting, traceability, anti-channeling, supply chain management and marketing with more than 20 years of intensive work in the field of one thing and one code.

One thing one code three attributes

Zhongshang One Thing one Code uses Saas cloud platform and Internet of Things technology to achieve a seamless connection between brand owners, channel operators, retail terminals and consumers. One thing one code has three attributes: native attribute, scene attribute and activity attribute. The native attribute is the coding information of the code itself, which is unique. The scene attributes give the code different capabilities and attributes according to the application requirements, such as anti-counterfeiting, marketing, etc. Activity attributes are used to meet the incentive needs of the scene, such as the probability of winning, prize information, etc.

Second, one thing one code industry status: subvert the traditional promotion model

In the process of transformation from the IT era to the DT era, brand owners are facing pain points such as declining sales and rising costs. The traditional promotion method has many disadvantages, such as high promotion cost and low consumer participation rate. One thing one code marketing came into being, taking two-dimensional code as the core entrance, opening up online and offline, subvert the traditional promotion model. This technology has won the favor of consumers with its innovation, participation in the form of activities, as well as a simple and quick way to redeem prizes and a good interactive experience of scanning codes. At present, one thing one code has been widely used in the FMCG industry, especially in fresh, grain and oil food, dairy products, health products, cosmetics and other fields.

Third, the value of one thing, one code: low cost and efficient user acquisition

With the advent of the era of consumer sovereignty, brands have realized the importance of terminals. However, traditional enterprises often neglect direct contact with consumers, leading to fragmentation of terminals. And one thing one code is the key path to solve this problem. Through this technology, brands can transform products into touchpoints that form relationships with consumers, allowing consumers to set up accounts and contribute high-value data without awareness. This not only helps brand owners better understand the direction of the product, but also reduces the investment of intermediate links. More importantly, one thing one code collects real consumption data, providing brands with the business nature of deeply binding users.

Four, one thing one code is the "connector" of the Internet of Things era

In the era of big data, brand owners must transform from product-centric to customer-centric. As a starting point for the Internet of Things in the era of the Internet of Things, one thing one code is a zero-distance, barrier-free, low-cost native entrance for the interaction and marketing between brands and channels, terminals, shopping guides, users. It is not only the entrance of traditional enterprises to interact with users and channels and marketing, but also the core source of accurate user data assets and the origin of building a marketing growth system. Shanghai Business Network will help businesses efficiently find target users in the decentralized brand ecosystem through one thing one code application, and empower brands to create systematic and digital capabilities in the user battle of offline scenarios in 2025.

For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn