Dealer management system, resolve the contradictions of manufacturers, accelerate the flow of information

1. The contradiction between manufacturers has intensified, and there is an urgent need to resolve it

In the face of fierce market competition, in order to seize more market share and promote product sales, brand owners often set higher sales targets for dealers and put pressure on them to increase inventory. However, for dealers, making profits is the main purpose. When product sales are poor and the terminal market is unwilling to buy, dealers are naturally unwilling to bear too much inventory pressure. The helpless choice under this pressure - transshipment, although it can temporarily solve the inventory problem, but in the long run, it will destroy the market price system of the brand, disrupt the market price, infringe on the interests of other dealers, and cause irreversible negative impact on the brand. Therefore, how to resolve the contradictions between manufacturers has become an urgent problem for the market.

2. Dealer management system: a tool to resolve conflicts

In order to effectively resolve the contradictions between manufacturers, dealer management system came into being. Through this system, brand owners can grasp the sales situation of dealers in real time, the market environment they face and other information, so as to develop more targeted promotion strategies. These strategies can not only help dealers promote product sales and solve the problem of high inventory, but also reduce misunderstandings and conflicts between brand owners and dealers and resolve the contradictions between manufacturers. At the same time, the dealer management system can also provide data analysis functions to help brands better understand market demand and consumer behavior, and provide strong support for future market strategy development.

3. Accelerate the flow of information to avoid transmission deviations

In the past, due to the imperfection of Internet infrastructure and digital technology, the information transmission between brand owners and distributors often relied on the bridge of regional managers. However, this communication mode has some problems such as information lag and difference. From the formulation of the strategy by the brand owner to the reception and implementation by the dealer, there have been several transmission and feedback cycles in the middle, coupled with misunderstandings, omissions or interference of personal subjective factors in the process of information transmission, resulting in the information cannot be accurately and timely conveyed to the dealer. In order to solve this problem, the brand can directly connect the dealer with the dealer management system, and directly convey the sales strategy, sales target and other information to the dealer. This kind of direct communication not only avoids the information deviation and lag caused by artificial information transmission, but also improves the efficiency and accuracy of information transmission.

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