Five codes in one, unlock the core logic and full link capability of channel digitization

One and five codes in one: the core of product digitization

The essence of "five codes in one" is to realize the digitalization of "goods", which covers the whole life cycle of products from "procurement → production → quality inspection → packaging → warehousing → logistics → distributors → distribution → stores → shopping guide → consumers". Through five-code integration, enterprises can connect all links on the channel chain, achieve end-to-end digitization, so that all business side data reflux, the formation of data assets. After processing and governance, these data assets can intelligently empower front-end business applications, thus promoting the digital upgrading of traditional channels.

Second, the underlying logic: the construction of points, lines, faces and bodies

The underlying logic of "five codes in one" can be summarized as the construction process of "point, line, surface and body".

Point: The digitization of the product is the starting point. In the current shrinking market environment, the operation of enterprises should return to the fundamentals and start from the "new". Five-code integration through one thing one code technology, to achieve the "cover code, cover code, box code, box code, stack code" collection and association, accurately transfer the goods rights to dealers, terminals and consumers, providing a solid starting point for the construction of channel digitization.

Lines: The digitization of goods flow and channel relationships are two key lines. The five-code integration can open up all links of the production, warehouse, circulation, retail, consumption and other links of the enterprise, accurately collect real-time product circulation data of each link, and realize the digitalization of the "flow of goods". At the same time, based on the flow of goods and the ownership of sales regions, the establishment of channel relations is completed, and the digitalization of "channel relations" is realized.

Face: The convergence of the two lines constitutes the fundamentals of having a channel digital capability. Through the five-code integration, enterprises can build a "3+2" multi-role account system, and achieve online channel relationships such as channel types, channel links, and terminal outlets. This provides enterprises with comprehensive channel digitization capabilities and lays the foundation for subsequent digitization of marketing scenarios.

The digitization of the marketing scene is the ultimate goal. On the basic surface of having the channel digitalization capability, enterprises can restore all offline business scenarios around the marketing scene and take the digitalization of marketing expenses as the baton. Through the big data engine to achieve accurate cost delivery, fixed point blasting, and ultimately empower enterprises to establish a set of "factory and store integrated control panel, full link sharing type of distribution" marketing digital system.

The value and significance of three and five codes in one

The implementation of five codes in one has brought significant value and significance to the enterprise. It can not only solve the problems of enterprise channel fragmentation, terminal loss, people and freight yards are not online, but also improve marketing efficiency, reduce cost waste, and achieve data retention. Through the five-code integration, enterprises can achieve the digital upgrade of the marketing scene, so that the cost is more accurate, efficient and controllable. Finally, through digitalization to drive business growth, to establish a complete marketing digital system for enterprises.

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