How to choose an efficient one thing one code tool to drive an omnichannel digital upgrade

Traditional enterprises are facing a series of challenges such as deep breakdown, weak moving pin, terminal loss, cost interception, etc. In order to stand out in the stock market, traditional brand owners have embarked on the journey of digital upgrading. As an important cornerstone of digital transformation and upgrading, one-object-one-code technology is becoming the preferred tool for many brand owners. So, how to choose an efficient one thing one code tool to support omni-channel digital connectivity, to achieve the digital transformation of people, goods, farms and business processes?

First, choose a one-object-one-code tool that can reconstruct "people"

An efficient one-thing, one-code tool should have the ability to put a digital ID on every item, turning it into a contact point for establishing relationships with channel users (including distributors, stores, salesmen, buyers, and consumers). By establishing a "3+2" multi-role account system and multi-carrier mini program assistant for enterprises, the tool should be able to open up the full link online connection of F2B2b2C and achieve full scene access. In addition, it should also be able to help enterprises realize the digital reconstruction of channel relations, with omni-channel users as the center, through marketing expenses as the baton, to achieve the online channel relations such as channel types, channel links, terminal outlets, and finally achieve "bC integration" in the infinite trend to the C-end scenario.

Second, choose a one-object-one-code tool that can reconstruct the "goods"

For enterprises with multi-level packaging products, the selected one thing one code tool should have the ability to assign five codes to achieve the collection and association of cover code, cover code, box code, box code and stack code. By accurately shipping to distributors and end stores by order, code segment, batch, and serial number, the tool should enable the flow of goods online and visually. Headquarters scan the code to the distributor, the store unbox scan code to get rewards, while the system can determine whether it is a channeling goods in real time, the normal circulation of products in real time rebate to the superior dealer, the channeling goods for accurate positioning and record channeling records, while protecting the victim dealers, to build a benign channel system.

Third, choose a one-object-one-code tool that can reconstruct the "field"

The success of marketing scenarios cannot be separated from the digitization of channel relationships and the flow of goods. Therefore, the one thing one code tool chosen should be able to digitize the flow of goods and channel relationships through "five codes in one" and channel routers. On this basis, the tool should be able to reconstruct and upgrade the eight typical marketing scenarios of traditional enterprises, restore all offline business scenarios with sales expenses as the baton, and realize all business data. Through big data engine to achieve accurate cost delivery and fixed-point blasting, make cost delivery more accurate, efficient and controllable, help enterprises reduce costs and increase efficiency, save marketing costs, and improve activity efficiency.

To sum up, choosing an efficient one-thing, one-code tool is crucial to the digital upgrade of traditional enterprises. It not only needs to have the ability to put digital ID cards on goods, but also needs to be able to reconstruct the digital connection of people, goods, farms and business processes. By accurately placing sales expenses, realizing the digital reconstruction of the full scene reach and channel relations, enterprises can comprehensively improve the terminal mobile marketing capability, build a F2B2b2C full-link marketing digital system, and thus win the fierce market competition.

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