Anti-counterfeiting marketing and anti-channeling system, big data multidimensional analysis to help enterprises improve efficiency

The phenomenon of fake and shoddy products springing up not only seriously damages the legitimate rights and interests of consumers, but also makes the brand image of enterprises suffer huge losses. There is a growing crisis of consumer trust in brands, the precious trust on which all business transactions are based. In the face of this serious challenge, how can enterprises create a brand worthy of consumer trust? And how to achieve the panoramic product coding on the basis of anti-counterfeiting, so as to effectively prevent the occurrence of transshipment phenomenon? This article will delve into the application of anti-counterfeiting marketing systems and anti-channeling systems, and how they can help companies rebuild brand trust and market order.

Anti-counterfeiting marketing system: the cornerstone of building brand trust

Anti-counterfeiting marketing system, as one of the six core products of Zhongshang Shares, takes "one thing, one code" as the core technology, and transforms the high-frequency scenes of users' contact with products through triple empty code assignment technology. This system not only realizes the two-dimensional code anti-counterfeiting inquiry, anti-channeling early warning and other basic functions, but also integrates the terminal consumer marketing, sales guide promotion, channel hole marketing and other diversified marketing means. Consumers just need to scan the QR code on the product to easily verify the authenticity, while participating in the company's well-designed marketing activities and enjoying the fun of shopping. By collecting consumer information and using big data analysis, enterprises provide strong support for market decision-making.

Full scene assignment and triple empty code assignment

The whole scene code is a key part of the anti-counterfeiting marketing system. It takes the wechat public account as the carrier, takes the two-dimensional code as the core, and carries out all-round coding transformation for the high-frequency scenes of users' contact with products through the empty code assignment technology. Each security code has a unique native value, attribute value and activity value, and only has unique identification after generation, that is, native value, also known as empty code. Through the assignment of the Zhongshang system, these empty codes can be given different properties and activities, perfectly matching various scenarios, so as to obtain multidimensional big data of users.

Shopping guide code: precise incentive, improve sales efficiency

As an important part of anti-counterfeiting marketing system, shopping guide code is divided into separate shopping guide code and associated shopping guide code. The separate purchase guide code is directly used for the purchase guide to scan the code and claim the prize, which increases the identity judgment of the code scanner and ensures that only the purchase guide can scan the code and claim the prize. The associated shopping guide code is combined with the anti-counterfeiting code. The shopping guide scans the shopping guide code in advance but does not award the prize. When the associated anti-counterfeiting code is scanned by the consumer, the prize is awarded to the previous shopping guide. This design not only ensures the accuracy of incentives, but also improves sales efficiency.

Anti-channeling system: maintain market order, protect brand image

Channeling goods has always been a headache for enterprises. It destroys the price system, damages the brand image, leads to consumer distrust, dealers are unstable, and gives competitors the opportunity to take advantage of. In order to solve the problem of transiting goods effectively, the anti-transiting goods system of Chinese and commercial enterprises came into being.

The system realizes the tracing process by means of labels or online coding, and the coding forms are flexible and diverse, including digital serial number, one-dimensional bar code, two-dimensional code and so on. Enterprises can operate functional modules such as distributor management, product logistics management, cross-shipment information collection, and market inspection management through computers, PDAs or apps. At the same time, combined with consumer scanning data analysis, to achieve big data anti-channeling.

The functional advantages of China commercial anti-channeling system

With its powerful functional advantages, the anti-channeling system has won wide recognition in the market. It supports multiple forms of coding, multiple packaging specifications, and multiple association modes. Abundant dealer information, clear structure tree, convenient management; Multi-dimensional analysis of big data, automatic early warning of transshipment; Commodity tracking query, channeling goods have traces to follow; Support label replacement to ensure the normal and effective circulation of goods; Integrated application reduces marketing costs; Open API interface, seamless connection with all kinds of enterprise management software; Multi-warehouse management, support warehouse transfer, improve the efficiency of goods circulation; Support multi-mode collection code scanning; Various shipping methods, improve shipping efficiency.

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