New retail one thing one code anti-counterfeiting, transparent quality protection

One thing one code anti-counterfeiting, transparent quality protection. How to effectively protect the brand of new retail enterprises, prevent transiting goods, enhance consumer trust, and promote product sales at the same time, is a problem that many enterprises can not avoid thinking about in the development process, and the wide use of one thing one code anti-counterfeiting technology, not only provides a strong technical support for product anti-counterfeiting anti-channeling, but also leads a new marketing strategy. It has injected new vitality into the market expansion of enterprises.

One thing one yard: a solid shield for anti-counterfeiting and anti-channeling

In the process of product circulation, transshipment behavior has always been a problem that troubles enterprises. Cross-regional sales and price tampering by dealers not only disrupt market order, but also damage brand reputation and consumer trust. The emergence of one-object-one-yard anti-counterfeiting technology, like a sharp sword, strikes directly at the core of the problem of runaway goods. By giving each product a unique two-dimensional code, enterprises can achieve strict supervision and control of the distribution network, effectively eliminate the behavior of cross-shipping, and ensure the unity and stability of market prices. At the same time, the two-dimensional code anti-counterfeiting label also provides consumers with a convenient channel to query the authenticity, just a simple sweep, you can distinguish the authenticity, enhance consumer confidence.

2. Traceability system: transparent window for quality assurance

One thing one code anti-counterfeiting technology is not only limited to anti-counterfeiting and anti-channeling, but also lies in its powerful traceability function. From raw material procurement to production and processing, to logistics distribution and sales terminals, every link of information is recorded in detail and linked to a unique QR code. By scanning the QR code, consumers can clearly see the "past and present life" of the product, and understand the detailed information of the product, the production process, the quality inspection report and other key information. This fully transparent traceability mechanism not only ensures the quality and safety of products, but also enhances the brand image of enterprises and consumer trust.

Three, one thing one code marketing: innovative strategy, activate the market

One thing one code anti-counterfeiting technology is not only a tool for anti-counterfeiting, but also a new tool for enterprise marketing. By setting the red envelope QR code on the product packaging, enterprises can attract consumers to scan the code to participate in interaction and receive gifts or red envelopes. This novel marketing method not only improves the purchase rate of products, but also increases the sense of participation and loyalty of consumers. At the same time, enterprises can also use new media platforms such as wechat public accounts to divert consumers to online malls and further expand sales channels. While verifying the authenticity of products, consumers can also learn more product information and participate in preferential activities in the public number, forming a new retail model that integrates online and offline.

Fourth, national promotion, brand fission

One thing one code wechat red envelope marketing strategy is to promote the brand to a new height. By allowing consumers to scan the code to receive red envelopes and share them with friends, companies have achieved rapid brand fission and widespread spread. This kind of marketing strategy based on social network not only reduces the promotion cost of enterprises, but also improves the promotion effect. While enjoying the benefits of red envelopes, consumers have also become the disseminators of the brand, forming a good word-of-mouth effect.

Fifth, link new retail, leading the future trend

By breaking through the online and offline data barriers and realizing the accurate construction of omni-channel marketing and consumer portraits, enterprises can more accurately grasp the pulse of the market and consumer demand, so as to develop more effective marketing strategies. At the same time, the one-object-one-code anti-counterfeiting technology also provides consumers with a more convenient and transparent shopping experience, and improves consumers' shopping satisfaction and loyalty.

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