Liquor anti-counterfeiting integrated management, integrated marketing

Each brand of liquor bottle is endowed with an anti-counterfeiting QR code, which forms a unique marketing advantage in the market. When consumers buy products, they often give priority to products with anti-counterfeiting codes, which breaks the situation of product homogeneity and effectively improves the purchase rate. Each set of security codes is randomly generated by the system, without regularity and without repetition, and each security code is unique and cannot be copied, which makes it difficult to fake security labels.

In the field of research and development of anti-counterfeiting labels, Shanghai Zhongshang Network has assumed an important responsibility and is committed to developing high-quality and high-tech anti-counterfeiting labels. At this stage, the two-dimensional code anti-counterfeiting label makes full use of the characteristics of one thing and one code, and integrates rich functions such as red envelope lottery, points collection, product detailed introduction, and product traceability. The anti-counterfeiting label can become a selling point of the product, which not only ensures the authenticity of the product, but also allows consumers to buy with confidence. Consumers check the authenticity by scanning the code, with the passage of time, the brand will gradually win the trust of consumers, with the power of public communication, brand awareness will be rapidly improved.

In terms of marketing, the marketing cost of one thing and one yard is controllable. For example, the red envelope amount of the code can be set according to the marketing cost, and the marketing effect can be clearly seen through the code rate. There is also diversity in the prize setting, and the red envelope can be set as a combination, including a certain number of cash red envelopes, points, prizes in kind and small games. The points can be exchanged in the points mall for corresponding gifts, such as mobile phone recharge cards, wine sets, etc. Physical prizes can be mobile phones, LCD TVS, etc., and companies can design activities and prizes according to their own needs. The Settings of small games can be more rich and interesting to attract a large number of users. Enterprises can use one thing one code technology to assign codes to products, and use two-dimensional code as the entry point to accurately reach consumer groups and establish a deep connection with consumers.

The role of one thing one code is not only limited to solving the traditional anti-counterfeiting traceability problem, it can also serve as a marketing touchpoint to help carry out a variety of marketing activities such as cash red envelopes, large turntable activities, and red envelopes to be unlocked. Guiding consumers to scan codes to participate in activities can, on the one hand, improve consumers' brand recognition and goodwill, on the other hand, enable enterprises to establish long-term relations with consumers, so as to obtain more perfect consumer data. The application of one thing one code technology has directly improved the sales of wine terminals, and many wine companies have realized the double harvest of anti-counterfeiting and marketing with the help of one thing code marketing.

Liquor anti-counterfeiting integrated management system will develop appropriate anti-counterfeiting programs and implement them according to the different needs of liquor enterprises, attracting many enterprises to participate in them. In the process of customization of the anti-counterfeiting system, according to the plan of the enterprise to develop an excellent anti-counterfeiting program, after testing put into use, but also has a certain marketing role. By scanning the code to join the public number, to achieve integrated marketing, so that many consumers to participate in, to help enterprises do a good job of brand maintenance and anti-counterfeiting work, to ensure that the product price is unified, consumers no matter where to buy the product price is the same. To trace the liquor, ensure the quality of the product, and safeguard the legitimate rights and interests of all parties.

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