One thing one code traceability, anti-channeling goods, intelligent warning

In the beverage and many consumer goods industry, the problem of transshipment is like a chronic disease, which has long plagued manufacturers and brands. Its root is deeply rooted in the soil of information asymmetry and interest drive, which not only destroys the ecological balance of the market, but also damages the brand reputation and consumer interests. In the face of this challenge, enterprises have to seek scientific and technological empowerment, among them, traceability and anti-channeling system with its unique advantages, is gradually becoming a weapon to solve the problem of channeling goods, leading the industry supervision into a new era of intelligence.

First, traceability and anti-channeling system: science and technology weaving supervision network

The traceability and anti-channgging system is a comprehensive solution based on the Internet of Things, big data, cloud computing and other cutting-edge technologies. It takes "one thing, one code" as the core to build a regulatory network covering the whole life cycle of products. By giving each product a unique identity, the system realizes the whole chain traceability from the source of production to the consumer terminal, effectively curbing the occurrence of transshipment behavior.

Second, the working principle: accurate traceability, intelligent early warning

1. Product code: Each product is given a dedicated two-dimensional code or RFID tag, containing rich product information, such as production batches, sales areas, etc., to provide basic data for traceability.

2. Data collection: In the production, storage, logistics, sales and other links of products, data is automatically collected through scanning equipment or sensors and uploaded to the cloud platform in real time to ensure the accuracy of information.

3. Data analysis: The platform uses big data technology to deeply mine the collected data, compare the preset sales area and the actual sales area of the product, and intelligently identify the cross-selling behavior.

4. Early warning and handling: Once the goods are found, the system immediately triggers the early warning mechanism, notifying the relevant departments of the enterprise to respond quickly and take corresponding measures, such as punishing the illegal dealers and recalling the products.

Third, system functions: all-round escort, help decision-making

1. Full traceability: From raw materials to consumers' hands, every step is clearly visible, enhancing consumers' trust in the product and enhancing the brand image.

2. Anti-channeling management: real-time monitoring of product flow, accurate positioning of channeling source, to provide strong support for enterprises to combat channeling behavior.

3. Inventory management: Optimize inventory structure, reduce inventory overhang and stock shortage risks, forecast market demand based on data analysis, and guide production plans.

Data analysis and decision support: Gather market data, analyze consumer behavior, sales trends, etc., to provide a scientific basis for enterprises to formulate market strategies and optimize product layout.

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