A new way out under the ban on Taobao parcel cards, one thing one code marketing leads the digital transformation

In today's surging e-commerce industry, the ban on package card drainage recently released by Taobao platform has undoubtedly brought many businesses no small challenge. The new regulations clearly stipulate that businesses are not allowed to divert users to other platforms through parcel cards, especially private domain traffic pools such as wechat, which undoubtedly dealt a major blow to businesses that have long relied on parcel cards for private domain drainage. However, challenges are often accompanied by opportunities, the rise of one thing one code marketing model, for businesses to open up a new way out.

1. Parcel Card ban: The "new rules" of the e-commerce industry

In recent years, with the increasingly fierce competition of e-commerce, businesses are looking for new traffic entrances, and parcel cards are widely used as one of the important means of private domain drainage. However, the ban issued by Taobao is undoubtedly a major adjustment to this traditional drainage method. The new regulations not only limit the marketing means of businesses, but also put forward higher requirements for the operation strategy of businesses. In the face of this change, businesses need to quickly adjust their thinking and find a new way of drainage.

One thing, one code Marketing: New opportunities in the digital age

One thing one code marketing, as a new marketing means in the digital age, is gradually becoming the new favorite of merchants. By combining goods with a unique QR code or security code, one thing one code gives each item a unique identity. When purchasing goods, consumers can enjoy various value-added services, such as receiving red envelopes, participating in lucky draws, and viewing product traceability information, by simply scanning the two-dimensional code or anti-counterfeiting code on the goods. This novel way of shopping not only improves the shopping experience of consumers, but also brings new marketing opportunities for businesses.

1. Enhance brand awareness and influence

By passing brand image and product information directly to consumers, one-thing one-code marketing realizes the seamless connection between brands and consumers. While enjoying the fun of shopping, consumers can also have a deeper understanding of brands and products, thereby enhancing brand awareness and reputation. In addition, through the interaction and sharing between consumers, the influence of the brand can be further expanded.

2. Boost sales

Incentives such as red envelope rewards and lottery activities in one-thing one-code marketing can effectively stimulate consumers' desire to buy and increase sales. At the same time, through the sharing and dissemination among consumers, it can also drive more potential consumers to purchase behavior. This marketing method not only improves sales, but also reduces the marketing cost of enterprises.

3. Enhance consumer loyalty

One thing one code marketing provides personalized service and experience, so that consumers feel the care and attention of the enterprise. Through continuous interaction and communication, companies are able to establish a deep emotional connection with consumers, thereby enhancing consumer brand loyalty. Loyal consumers are more likely to become long-term customers of enterprises, bringing stable earnings to enterprises.

4. Collect consumer data

A one-thing, one-code marketing system can also help companies collect data about consumers' purchasing behavior, preferences, and social information. These data are of great significance for enterprises to understand market demand and consumer demand, and can provide strong support for product development and marketing strategy. Through data analysis, enterprises can more accurately target consumers and develop more effective marketing strategies.

Business response strategy: flexible adjustment to embrace change

In the face of Taobao's package card ban, businesses need to quickly adjust their strategies and embrace the new opportunity of one-object-one-code marketing. First of all, businesses can print two-dimensional codes in the product packaging, tag, moisture-proof paper and other locations, grafting the function of private drainage onto these carriers. Secondly, businesses can also use one-object, one-code technology to create value-added service products such as electronic warranty cards and advisory cards to improve the quality of after-sales service while achieving private domain drainage. In addition, businesses can also combine the platform membership system, public account push, SMS and other channels for private domain drainage, to build a comprehensive marketing network.

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