CCN quotient interpretation: the four secrets of improving the code rate of the C end

In the current era of digital marketing, C-end scanning code to send red packets has become a common marketing means. As a key index to measure the effect of activities, the code scanning rate reflects the participation of consumers and the turnover rate of products. However, as such activities become more normalized, consumers are becoming desensitized and scanning rates are generally low. The following will discuss how to improve the code scanning rate through four paths and methods when only C-terminal scanning code.

First, enhance the prize stunt

The prize setting is the key to attract consumers to participate in the C-side scanning activity. Conventional prizes cannot attract consumers for a long time, and prizes full of gimmicks can quickly ignite their interest. "Large cash red envelopes" as a prize, simple and direct, strong universal, can effectively improve the attraction and participation rate of the activity, but also increase sales and brand exposure, in the hearts of consumers to establish the brand's expectations and emotional connection.

Second, diversified publicity methods

Strengthening activity publicity is crucial for C-side scanning activities, and diversified publicity methods can better cover the target audience. Brand owners need to grasp the publicity node, play different publicity rhythm in stages, concentrate resources on publicity in the key period of the activity, and maximize the exposure. At the same time, the combination of online and offline methods, such as online social media, advertising, offline outdoor advertising, activity posters, etc., can stimulate consumers' desire to participate through intensive, diverse and rhythmic publicity.

Third, simplify the process of receiving awards

In many C-side scanning activities, the complex award claiming process discourages consumers. Brand owners should pay attention to the consumer experience, simplify the authorization link, achieve one-step and no sense of authorization, the award link is direct and rapid, the red envelope is directly to the account, so that consumers get instant satisfaction. A good experience can win the trust and goodwill of consumers, which is crucial to improve the code rate.

Fourth, add rich and interesting activities in the scan code

In the face of homogenized scanning activities, consumers are prone to aesthetic fatigue. Brand owners should make great efforts in the fun of activities, create surprises for consumers through game combination, cross-border co-branding and other ways to meet their psychology.

In short, in order to improve the code scanning rate at the C-end, brands need to constantly innovate and optimize in terms of prize setting, publicity methods, award claiming process and activity content, so as to meet the needs and expectations of consumers and improve the effect of activities.

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