Anti-channeling strategy, through the anti-counterfeiting code to achieve product circulation monitoring and pre-sale control

With the intensification of market competition, the problem of transshipment has become a big challenge for many brands. Channeling not only disrupts the formal market distribution system, but also affects the brand image and product value. Therefore, effective anti-channeling measures are essential to maintain market order and protect consumer rights and interests. This paper will discuss how to record the circulation of products through anti-counterfeiting code technology, and how to carry out effective anti-channeling control in the pre-sale stage.

The application background of anti-counterfeiting code technology

In the global market environment, products need to go through a complex circulation process from production to the hands of final consumers. There are multiple links and locations in this process, and how to ensure that products are circulated in legal and authorized channels at all stages is a major challenge for brands. The emergence of anti-counterfeiting code technology provides an effective solution. By attaching a unique anti-counterfeiting label to the product (such as two-dimensional code, bar code, etc.), the brand can monitor the circulation path of the product in real time, and discover and stop the behavior of channeling goods in time.

How to realize the anti-channeling control in the pre-sale stage

1. Customized anti-counterfeiting label design: the anti-counterfeiting label of each product should be unique, which means that each label has a unique identification. These labels should be designed to incorporate the latest anti-counterfeiting technology to ensure that they are difficult to copy or tamper with.

2. Establish a comprehensive product circulation database: by scanning the anti-counterfeiting code on the product, every product circulation information will be recorded in the database. This includes every step of the product from production, out of the warehouse, to the point of sale. Such a database can help brands monitor product flows in real time and take immediate action if anomalies are detected.

3. Strengthen cooperation with dealers: The brand should establish a close cooperation relationship with dealers to ensure that each party understands and complies with the provisions of anti-channeling. Providing exclusive anti-counterfeiting codes for dealers not only helps to track product circulation, but also helps to establish a sense of responsibility for dealers.

4. Encouraging mechanism of consumer participation: Consumers are encouraged to verify the anti-counterfeiting code of the product through official channels before purchasing the product. This can not only increase consumer trust in the brand, but also serve as an effective means of market monitoring to help detect products from unauthorized channels.

5. Implementation of legal means protection: The brand should make full use of legal means to seriously deal with the behavior of transshipment. This includes a clear legal agreement with the dealer that allows legal action to be taken if violations of the agreement are found.

Monitoring product circulation through anti-counterfeiting code technology and effective anti-channeling control in the pre-sale stage is one of the effective means to protect brand rights and maintain market order.

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