The new retail revolution, one thing one code strategy to retain every consumer

With the rise of new retail, personalized and data-driven marketing approaches are becoming increasingly important. The daily necessities industry, in this context, ushered in the revolutionary application of "one thing, one code" technology. This innovation not only provides consumers with a more personalized shopping experience, but also presents a great opportunity for brands to retain every customer. This article will explore how "one thing, one code" connects products to consumers in the new retail era, and how it can help grocery brands seize every opportunity to engage with consumers.

"One thing, one code" : a new tool for personalized marketing

In the framework of new retail, "one thing, one code" has become an important link to connect online and offline (O2O) experiences. It refers to giving each product a unique QR code, by scanning this QR code, consumers can not only get the details of the product, but also enjoy personalized recommendations, participate in interactive marketing campaigns, and even get points.

A provider of personalized experiences

"One thing, one code" technology enables a personalized experience based on a consumer's purchase history and preferences. When the consumer scans the code, the system can immediately display those products that match the consumer's previous choices, or recommend new products. This personalized service deepens the connection between the consumer and the brand, improving the shopping experience and improving the repeat purchase rate.

Precision marketing tools

With "one thing, one code," brands can collect shopping data from consumers, including information about how often they shop, their preferences, and when they shop. This data is crucial for designing targeted marketing campaigns that can help brands promote their products with precision, rather than relying on traditional, amorphous mass marketing.

Strengthen the bridge of consumer trust

"One thing, one code" is not only a sales tool, but also a bridge to build brand trust. By scanning the QR code on the product, consumers can immediately obtain the product's authenticity information, production batches, ingredient descriptions, etc., and the transparency of these information has won the trust of consumers.

Don't miss a marketing opportunity

With "one thing, one code," every consumer interaction is recorded, and the accumulation of these interactions constitutes a deep understanding of consumer behavior. With this understanding, brands will not miss a marketing opportunity. No matter where the consumer is, as long as they scan the QR code on the product, the brand has the opportunity to interact with them, which in turn leads to sales.

Create continuous Customer Relationship Management (CRM)

"One thing, one code" can also strengthen the brand's customer relationship management. Through continuous data collection and analysis, brands can customize the continuous consumer journey, from first purchase to second purchase, and even building brand loyalty, which can be effectively managed through "one thing, one code."

The application of "one thing, one code" technology in the daily necessities industry in the new retail era not only optimizes the shopping experience of consumers, but also provides unprecedented marketing opportunities for brands. It makes personalized marketing possible, improves consumer satisfaction and loyalty, and also greatly improves marketing precision. In this dynamic market, the "one thing, one code" strategy is becoming an indispensable tool for brands to help them not miss a single customer.

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